A Nordic distributor

Our work and involvement stretch over all Nordic countries. We are represented at over 1 000 retailers in Sweden, Norway, Denmark, and Finland and have over 30 years of experience with generalist and specialist retailers with a focus on sports, shoes, and fashion.

Our markets have a population of 25 million consumers scattered over an area as big as Western Europe, with 5 different languages and currencies. These preconditions put high demands on logistics and organization which is why we are really proud to be ranked among the top performers in service and deliveries among the brand suppliers in our industry.

A diversified market also means a diversified customer and consumer behavior, where every Nordic country has its marketing and distribution channels as well as consumer profiles. Our long experience within our industry has given us a track record as a well-established player on the market and a long-term business partner to several leading brands in our categories.